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HALF A CAMEL’S INSTAGRAM METHOD 

Think about your audience. They’re scrolling through Instagram, casually liking posts, watching reels, and half-paying attention. They’re not actively searching for your show—they’re just there. If your post grabs their attention, you have a few precious seconds to turn curiosity into action.

Here’s the challenge: Instagram doesn’t allow clickable links in posts. That means your audience can’t just click and buy—they need to be guided. If that journey feels confusing, too long, or even slightly inconvenient, they’ll move on. And once they scroll down, and no one ever scrolls up.

Why Does This Matter?

• Attention Span; The average attention span on social media is under 3 seconds. If you don’t hook them fast, they’re gone.
• Every Step Counts: The longer it takes to find the ticket link, the more chances they have to get distracted or give up.
• Surprise Them: People are used to clunky, frustrating navigation on Instagram. When you make the process seamless, it’s intriguing—and that intrigue keeps them engaged.

What We Do Differently:

• We show you how to create posts and stories that immediately grab attention, by helping you find your audience, through an extensive range of hashtags that you can pick and choose from to find your niche.
• Most people that are coming down for the Fringe aren’t in Brighton right now, we’ll guide you through how to get your show shown to people that are coming to the Fringe but haven’t decided what to see yet.
• We simplify the journey to the ticket link, keeping it short, intuitive, and engaging.

By understanding the mindset of someone scrolling, the ones that are into your brand of comedy will likely stop when your show comes up on their feed, as it’s what they’re into, but from that point every second counts.

We’ve designed a refreshing and intuitive way to keep their interest and guide them to the ticket link in as few steps as possible. By creating clear, engaging content and strategically using tools like stories, highlight reels, and link stickers, instagram users are used to lots of different shows using different attempts at getting to the ticket link, for someone scrolling on Instagram they’re used to thinking “I like that I’ll try and remember to go” A ticket confirmation, means they will go.

At first it will be refreshing then once all our acts are using the same uniformed method it’ll be second nature to them getting to your link as they’ll know what to do.